Understanding the Technology Adoption Life Cycle Pays Off

Home ยป Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Clifton M. Hammock @ 2000-07-10

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

$13.99
In December 1995, I read an excerpt from this book in Success Magazine. I made it a goal of mine to identify and take advantage of the next big tornado market to hit the US. By then, the Internet was already taking off, and in my opinion, the door for first movers was rapidly closing.

I began to study technology, based on the premises put forth in this book, in attempts to identify the next major market. After several years of study (and no tornado markets spawning), it became apparent that the wireless internet, or mobile data industry had all of the makings of a full blown tornado market. In late 1999, after four years of research and a constant re-reading of the Bowling Alley, the Chasm, the Tornado and Main Street, I co-founded a Professional Services and Software Development company in the mobile data industry, which over the past 8 months has become the hottest industry on the face of the planet. The understanding of the technology adoption life cycle that I gained from this book provided me the opportunity to be a first mover in this space, which is sure to be a full blown tornado market.

I can't tell you how many copies of the Dec 1995 Success Magazine article that I have given out in over four years, in an attempt to help others on their journey "In Search of the Tornado Market." To my knowledge, noone that has received this article from me has identified a major market. It just goes to show that opportunity will knock for everyone, but few will answer.

I just wanted to give a personal thanks to the author for having such a profound impact on my life and the lives of so many people. I also have bought the 2nd version and would recommend it.