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Home ยป Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Bhanu Dhir "bnu3358@ @ 2000-02-24

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

$13.99
This is fantastic. Some simple mataphors: the bowling alley (niche marketing where you pick off segments like pins), tornado (when market demand increases exponentially) and main-street (when the tornado dies down and you need to focus on adding value). Some jungle characters: the gorilla - the company with the greatest market share, the chimps - the apes who wanted to be gorillas but failed and the monkeys - the low cost clone providers.

A wonderful explanation of how it is so easy to get it dead wrong as markets change, dead wrong in strategy, dead wrong in the selection of critical success factors and dead wrong in who you select as your CEO.

Easy to understand and vivid in its descriptions. If you are into high-tech and you want all the bananas get into this now.