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Editorial Reviews
Reorient your selling approach
Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about “taking,” nor is it about “persuading.” Selling, believe it or not, is about “giving.”
Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests. And, at the end of the day, they reward him handsomely for bringing joy, humor and wisdom into their lives. Woven into the story are several powerful lessons for salespeople in all industries who attempt to build relationships as the emotional bridge to their clients.
• Bring extraordinary passion and energy to personal communications
• Generate contagious, positive feelings, lifting spirits because people buy with their emotions
• Make the small, positive gestures that can lead to huge, long-term results
• Abraham has had a diverse business career that has established him as a well-known expert on what makes high-performing salespeople
Mr. Shmooze gives you the new approach you need to sell like you’ve never sold before!
Related Reviews
Reading This Book Is Now On My List Of Life-Changing Events
Wow. Buy this book, no matter who you are or how you make your living. I actually complained to the cashier at the bookstore about the price of this book, but now I realize this book is worth it's price x $1,000 and surely more, over time. A quarter of the way through the book I felt my perspective on all of my current relationships start to change dramatically, and while I was reading the book, I had to take down notes of all the new ideas I was getting about how to relate to my friends, family and acquaintances. Less than 24 hours after finishing the book, I am relating to people in a very different way, and noticing how much more warm they are toward me in return. Talk about results. Buy this book.
This is one of the best books of all time. It is written in story format and very easy to read. It has changed how I do certain things in a good way. It makes you more conscious of others. I have read this book twice to pick more out of it. All that and it takes no time to read at all.
Great book that will get you thinking about elevating your game. Specifically applying creative approach to developing relationships. Plenty of sales books tell you "relationships are important" (DUH!). Book entails some practical example that are easy to apply....I recommend it.
Very enlightening and informative. It is very quick reading for those who don't have a lot of time. I believe if you were to put some of these ideas into place, it would pay dividends.
Simple Read, Powerful Message!
Over the course of my career, relationships have driven me to success. Recently, a friend and co-worker gave me "Mr. Shmooze" as a gift. "Mr. Shmooze" is an amazing, true-to-life story! I have read this book several times for my own edification as well given to the teams I have been fortunate to lead. The story is contagious, inspiring and focuses on the philosophy of "paying it forward". The most amazing part of "Mr. Shmooze" is the fact that such a simple read has the ability to deliver a powerful message. If you are a student, a newly hired salesperson or a Rainmaker who enjoys moving, inspirational lessons, I recommend adding "Mr. Shmooze" to your personal library of books!
Stronger Relationships through Elevation
As an organizational psychologist, I enjoyed this book's message about building lasting business relationships by giving to others. The titular character, Mr. Shmooze, is loved by his customers because his relationships with them are based on their needs and interests. Mr. Shmooze's passion for "elevating" the quality of every interaction is contagious. His positive presence brings out the enthusiasm in others. The psychological term for this phenomenon is "emotional contagion," and this book provides a simple and elegant, but powerful example of how the best salespeople build lasting bonds with their customers.
Easy to read. Helped me to think about "drilling down" when working on a marketing campaign or project.
Think about your clients as friends rather than clients.
Think about your clients as friends rather than clients.
5-Star Marketing & Sales Classic - Account Management Best Practices
I recommend this book (along with "Raving Fans" by Ken Blanchard & Sheldon Bowles) to friends who are marketing & sales professionals seeking insight into account management best practices. The likeable hero of the story goes out of his way to make people around him feel better about themselves. As a consequence, his customers, prospects, suppliers, partners, employees, etc. love him - and love his company and its products as well. Mr. Schmooze practices the platinum rule by delivering personalized service that demonstrates how he values and appreciates his relationship with each individual.
He employs variants of the methods that couples use to express their love and commitment to each other summarized in Gary Chapman's "The Five Love Languages". The surprising results of years of family therapy research are that each of us communicates our love in five different ways:
Acts of Service
Words of Affirmation
Physical Touch
Quality Time
Gifts
These are powerful lessons for building and nurturing healthy interpersonal relations - for fun and profit!
He employs variants of the methods that couples use to express their love and commitment to each other summarized in Gary Chapman's "The Five Love Languages". The surprising results of years of family therapy research are that each of us communicates our love in five different ways:
Acts of Service
Words of Affirmation
Physical Touch
Quality Time
Gifts
These are powerful lessons for building and nurturing healthy interpersonal relations - for fun and profit!
This book is one of those rare finds that can truly light the fire! The ideas are presented in a fun, easy and quick read. I find myself generating even more ideas because, like a "yes pattern," reading Mr. Shmooze puts my mind in a "creativity pattern" that encourages me to keep taking my thinking to the next level.
I read it every time I need a little motivation, or each time I am searching for a solution and need to think outside the box.
You don't have to be in a sales role to benefit from this book. Everyday, we all need to sell ourselves and our ideas to our Supervisors, Co-workers, clients, customers and even our families. Mr. Shmooze can help.
I read it every time I need a little motivation, or each time I am searching for a solution and need to think outside the box.
You don't have to be in a sales role to benefit from this book. Everyday, we all need to sell ourselves and our ideas to our Supervisors, Co-workers, clients, customers and even our families. Mr. Shmooze can help.
What Mr. Schmooze isn't, is a step by step guide to learning how to sell. Anyone looking for that, should look elsewhere.
What Mr. Schmooze is, is a study of the ties that relationships have to business decisions. It helps to show the value that a sales representative can bring to a prospect/client, without dropping their pants and lowering their price. Some of this book is a little bit "pie in the sky" as far as real world application goes. Few of us have the budget that Mr. Schmooze has. However what it does is give you an idea of how to work relationships and bring value to a business relationship, far beyond the immediate transaction.
What Mr. Schmooze has done for me - I am more in tune with my clients needs, well beyond how my product may serve them. I am constantly thinking of things that I can help them with that may not yield an immediate return for me, but will help build that relationship and loyalty for a long time to come. It has helped to change my mentality walking into an office/meeting, and provided me with numerous opportunities to build value in accounts. While the payoff isn't short term, I have a more stable base of customers, who are regularly trying to return the favor by helping me out and bringing me their colleagues. And yes, my business has increased as a result.
What Mr. Schmooze is, is a study of the ties that relationships have to business decisions. It helps to show the value that a sales representative can bring to a prospect/client, without dropping their pants and lowering their price. Some of this book is a little bit "pie in the sky" as far as real world application goes. Few of us have the budget that Mr. Schmooze has. However what it does is give you an idea of how to work relationships and bring value to a business relationship, far beyond the immediate transaction.
What Mr. Schmooze has done for me - I am more in tune with my clients needs, well beyond how my product may serve them. I am constantly thinking of things that I can help them with that may not yield an immediate return for me, but will help build that relationship and loyalty for a long time to come. It has helped to change my mentality walking into an office/meeting, and provided me with numerous opportunities to build value in accounts. While the payoff isn't short term, I have a more stable base of customers, who are regularly trying to return the favor by helping me out and bringing me their colleagues. And yes, my business has increased as a result.
If only it were possible to give negative stars!
I bought this book on the recommendation of a friend, so I didn't even check the reviews first.
The other 1-star reviews get it exactly right - Mr. Schmooze comes off as a world-class jerk, and maybe his act works in Atlanta (where is is supposedly from) but it would get him laughed out of the room here in the northeast. All back-slapping and glad-handing and giving a professional female colleague Lancome face cream that his wife (supposedly) picked out for her. Sheesh! Mr. Smooze comes across as the creepy guy you can see coming ... and, if at all possible, you try not to have to deal with him.
(I keep saying *supposedly* because it quickly becomes apparent reading this book that probably none of these parable-stories bear any relationship to the actual truth. It's all made up - you can just smell it!)
As for the golf outing arranged for a client's son - I was cringing the whole way through, to think that the client was being presented as a man who would ever let his own son be used as that kind of pawn. Hard to believe.
A dreadful book with no redeeming features. Mr. Schmooze MUST be the one who gave schmoozing SUCH a bad name! I wish I could get my $$$ back!
Mr. Shmooze gives Shmoozing a Bad Name
This book was recommended by a company with which I was interviewing. After reading the book, I had serious reservations about continuing the interview process. This is a business parable a la The Goal, in which a seasoned sales person shows an intern "how it is done." Unfortunately, the mentor is a testosterone-laden, back-slapping blowhard. Worse than the sheer obnoxiousness of the guy, one scenario involves potentially putting a buyer in a compromising position by setting up a very expensive, customized golf outing for the guy and his son. An effective sales person should focus on helping the buyer solve business problems (making his job easier and making him look good to his boss), not giving him personalized gifts (for which he could be fired). There were a few good illustrations, notably treating support staff well. If someone recommends this book to you, look for red flags in the environment--this will be just the first.
easy read with a great message
The title is a little goofy, but its a great book, with a great message.
The message is to give to others. Do things for others. Be nice to others. Surprise people by letting them know you are thinking about them even when you are not around them. Its a pretty simple message that most of us have forgotten.
In the short book, Mr Schmooze teaches a college intern about interacting with others. He is constantly looking for ways to give to others and make them feel special. It works out well for him in the book, and I am sure it would work out well in real life.
I started thinking about it and I realized that I know only a few people in my life that are always trying to help others. Thats kinda sad, because I really know a lot of people. I guess its time to start expanding my circle of friends.
Overall its a good book. Not very thick, but with a powerful message. It took me a couple of hours to get through it. Thats good, because it will be easy to reread every so often so I don't forget the message.
The message is to give to others. Do things for others. Be nice to others. Surprise people by letting them know you are thinking about them even when you are not around them. Its a pretty simple message that most of us have forgotten.
In the short book, Mr Schmooze teaches a college intern about interacting with others. He is constantly looking for ways to give to others and make them feel special. It works out well for him in the book, and I am sure it would work out well in real life.
I started thinking about it and I realized that I know only a few people in my life that are always trying to help others. Thats kinda sad, because I really know a lot of people. I guess its time to start expanding my circle of friends.
Overall its a good book. Not very thick, but with a powerful message. It took me a couple of hours to get through it. Thats good, because it will be easy to reread every so often so I don't forget the message.
Better books are available on sales
First of all, this book isn't 90 pages. It's a lousy 74. After I finished reading it I felt thoroughly gyped for the amount I paid for it. More than 13 dollars for 74 pages? Gimme a break! And this book is actually 19 dollars retail price!!! If the book had cost me 1 dollars I would have given it 3 stars because that's what the common sense advice in this book is worth. 1 dollar! I've read 10 times better books than this that gave better advice, cost less and had more pages. The content in this book has been covered by other books that are far better like the Go-giver. I suspect the positive reviews from this book are friends or contacts of the author or something. I thought about buying this book earlier in the year but my intuition told me not too. Lesson learned: Don't ignore your intuition. I now realize to be a savvy book buyer you have to look not only at the over-all rating but the number of people who reviewed this book. Only 11! Are the reviews long with paragraphs or just a short review with just a few sentences? If it's short that means to me they didn't commit to the book or probably haven't read it even if they gave it a disingenous 5 stars or not. Does amazon let you peek inside the book at its content? You don't have that option with this horrible book. This book arrived on April Fool's day and take it from me. If you want to feel like a fool you will buy the book.
This book is a total waste of time. Poorly written with not a single piece of useful information or ideas.
This book shows that it is possible to get a book published even if you do not have a single useful thought to communicate.
This book shows that it is possible to get a book published even if you do not have a single useful thought to communicate.
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An easy and compelling read, the reader gets to learn from the book's hero right alongside Robert, the young protégé, actually a college student doing a Summer internship. While a composite of several selling stars, the main character was inspired by the author's good friend, an extremely successful Atlanta businessman, Brett Hunsaker.
The protagonist, "Mr. Shmooze", a business and marketing consultant, has built a huge business by giving of himself to others, always desiring to add value to the lives of those he touches. (Quick point here: Because the term "shmooze" often has a negative connotation, another name for Mr. Shmooze may have better served this extraordinary work. He's actually not a "schmoozer", he's a caring, giving person who is always concerned with the other person and how he can add positively to the other person's life.)
He focuses on making others feel good about themselves, which is one of the key lessons any young salesperson should learn heading into the profession of sales. He continually introduces people to one another, always helping others. He's passionate about what he does and he has a lot of fun doing it, as does everyone around him.
Fortunately for the reader, as well as for Robert, he also happens to enjoy teaching others how to do the same. This, by the way, is typical of superstars in all aspects of life; they enjoy mentoring others and encouraging others to reach their potential.
Throughout this book, you'll learn many principles involved in good salesmanship and service to others. I won't take up the space to list them all here. However, the chapter on "Elevation" alone is worth ten times (actually, many, many times) the price of this book and if a sales professional learned this lesson alone and no more, they would see their production rise significantly.
This is the type of book that every company should promote throughout their entire sales force, including to their leadership and management as there are some wonderful lessons there, as well. And, like most great books, every parent should give this book to their child as a gift for them to read, re-read and internalize. This is the element of business that can make your child the most successful, but which he or she will probably never learn in school.
Sales is a very worthy profession and a sales professional should be very proud of what he or she does. Follow the teaching of the master networker in this book and you'll be both proud, and extremely productive.
Bob Burg,
author of "Endless Referrals"