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To Apple’s legion of admirers, the company is like a tech version of Wonka’s factory, an enigmatic but enchanted place that produces wonderful items they can’t get enough of. That characterization is true, but Apple also is a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top. Fortune takes you around 1 Infinite Loop, inside Apple’s management structure, and into a world where CEO Steve Jobs doesn’t tolerate duds.