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| Binding: | Kindle Edition |
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| Label: | Fortune |
| Publisher: | Fortune |
| Studio: | Fortune |
| Tags: | inside apple steve jobs down janitor america most successful secretive big company really works |
Editorial Reviews
To Apple’s legion of admirers, the company is like a tech version of Wonka’s factory, an enigmatic but enchanted place that produces wonderful items they can’t get enough of. That characterization is true, but Apple also is a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top. Fortune takes you around 1 Infinite Loop, inside Apple’s management structure, and into a world where CEO Steve Jobs doesn’t tolerate duds.
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I see a lot of parallels between what's observed at Apple and what a lot of small-business books say about how to manage. Basically, it means do more with less, make people accountable, and put people in a position where they can contribute fully. I especially like the Microsoft and Google comparisons to Apple.
Great read, but not perfect for the Kindle 6"
A lot of great information on Apple's organizational structure and Steve's leadership style. Also gives some relatively new information on the DRI, "Top 100" and the Apple University. Note that you are paying $0.99 for a relatively short magazine article -- a bit pricey, but well worth the money.
If you have the Kindle 6", the organizational chart will be hard to read. It should be fine on the DX. I read the article on my Kindle 6", but had to load the article on my PC to view the chart.
If you have the Kindle 6", the organizational chart will be hard to read. It should be fine on the DX. I read the article on my Kindle 6", but had to load the article on my PC to view the chart.
Piece offers brief, but insightful look into Apple's processes and structure
This piece offers an insightful look into how Apple became the world's largest tech company. Their success is largely due to focusing not on P&L's but on making great products. Their financial success has followed from their laser-beam focus on making a few great products. I'm happy with the dollar I spent on this piece.
A very good article with key insight into the company. To those that say it's too short, especially at .99, I say nonsense. Its not about the length. It's about the valuable insight into how this creative machine works. I will have to admit though, that having spent "months" researching this article, it would seem that there would be even more to tell, but considering the tight NDA's that all employees sign, it's not too surprising. I would love to have those internal case studies and attend Apple University!
Right idea...too short for individual sale
I'm glad magazines like Fortune are experimenting by selling individual articles like this. It's a terrific model but, unfortunately, this is probably not the best piece to start with. One problem is it was too short for individual sale. It's like buying a single M&M. I'd at least like a handful, not just one! I can think of plenty of lengthier feature articles I would have gladly paid 99 cents for from magazines like Wired and BusinessWeek. I hope Fortune and others continue down this path, but please make them meatier and take the time to add in other resources you can't get in print (e.g., links, video, etc.)
This was not worth the money. This was nothing more then a long blog post. I don't feel like I got my money's worth out of it. The content was good but I was left wanting more.
I came. I read. And where was the rest of the story? I was expecting at least the length of a Wall Street Journal article or Vanity Fair. I got my dollar's worth but I could have used more.
Didn't realize it was just a magazine article.
While this was well written and fairly insightful, it was way too short to be here with the ebooks without declaring that this is simply an article from Fortune magazine.
Very interesting take on Apple and Jobs.
It would have been good to write more on the connection of Jon Ive to Apple's success as well. Ive is one of Apple's secret weapons and as important as Jobs!
It really should have been a longer more detailed article.
I think to shorten it, he used inaccurate terminology to describe some areas in Apple (which would have been better used in an article about a community college). Nobody uses the phrase "graphic arts department" to describe a company in house design department which might also be called simply design, communications, corporate communications, etc. Just never, graphic arts department! The Art Director would have worked well too.
Since it was not a very long article, I think it would have been better priced at 50 cents at most. An entire fully staffed newspaper costs anywhere from 25 cents to over $1 so, for just one article by one man (delivered electronically too!), 99 cents is about twice what it should cost for what you get.
It would have been good to write more on the connection of Jon Ive to Apple's success as well. Ive is one of Apple's secret weapons and as important as Jobs!
It really should have been a longer more detailed article.
I think to shorten it, he used inaccurate terminology to describe some areas in Apple (which would have been better used in an article about a community college). Nobody uses the phrase "graphic arts department" to describe a company in house design department which might also be called simply design, communications, corporate communications, etc. Just never, graphic arts department! The Art Director would have worked well too.
Since it was not a very long article, I think it would have been better priced at 50 cents at most. An entire fully staffed newspaper costs anywhere from 25 cents to over $1 so, for just one article by one man (delivered electronically too!), 99 cents is about twice what it should cost for what you get.
Wonderful article, but way too short
This is one of the best pieces i have read about Apple in a very long time. It is more insightful about how Apple actually runs than most full books on the topic.
I bought this knowing that it was just an article from a magazine but i still felt it should have been more detailed. They could have at least put in some extras like interview transcripts or something like that.
I bought this knowing that it was just an article from a magazine but i still felt it should have been more detailed. They could have at least put in some extras like interview transcripts or something like that.
This is the most worthless article on Apple that I have ever read. Just read any review of this article and you will get all the information you could possibly want from it, without paying anything.
The article is only $0.99 for the US Amazon store. Here in South Africa, I pay the "Poor Black Person in Third World Country" tax, and it's priced at $2.99. Only wealthy Americans get to pay $0.99.
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