| List Price: | |
| Price: | $9.99 & eligible for FREE Super Saver Shipping on orders over $25. Details... |
| You Save: | $0.00(0.00%) |
| Binding: | Kindle Edition |
| EAN: | |
| Feature: | |
| Label: | Super Star Press |
| Publisher: | Super Star Press |
| Studio: | Super Star Press |
| Tags: | rules web presence wins essential business strategy website social media success |
Editorial Reviews
This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It provides a fast, but thought-provoking read that offers a 30,000 ft "eagle-eye" perspective on the many considerations for thinking through and implementing an effective website and social media profile.
The book is divided into four main sections:
- Management-level Issues
- Setting Strategy and Tactics
- Creating Content That Makes Connections
- Measuring Results
The 42 Rules are based on Philippa's 15-plus years of consulting experience and research into what works at a practical level, and are illustrated with real-life examples from her clients, audiences and colleagues. Each rule is designed to help readers determine if the issue or idea that's being presented is pertinent to their specific situation. It explains the overall concept, and offers an immediately applicable example, case study, or other ideas from over thirty contributing experts including Rob Siefker, Director of Zappos Customer Loyalty Team, Francoise Gilbert, author of The Global Privacy Book, John Yunker, author of The Art of the Global Gateway, and Dan Burrus, author of Flash Foresight.
Related Reviews
This book provides some really valuable and useful information about establishing an effective web presence... It has really helped me to gain some perspective about my website and the way my customers are viewing me...definitely recommend this one.
Join this Web Presence "Party in Philippa's Head"
The web presence "party in Philippa's head" that is on the pages of this intriguing and imminently clear and practical book is well worth joining. Not only did I get the benefit of Philippa's sage advice (coming from someone who is clearly not just a technical guru but a sophisticated business professional well versed in marketing strategy), I got introduced to countless experts in the field--at just the right moment when their advice was relevant to the rule. Rules books can be simplistic. On the contrary, 42 Rules for A Web Presence That Wins was amazingly rich and useful. We recently re-designed our website and we will be busy looking at further improvements with Philippa's voice in our heads.
I put off reading. Just too much to do. Thankfully, with a pending web site redesign for the new year, I read this book. One line alone was worth the entire book: Have a strategy for every page!!! And here I was, just filling in tons of data. Who cares! This is one book I must go back and highlight, plus give to my web master. Bravo, Ms. Gamse.
Once I started...I couldn't put it down!
Sounds more like a review of fiction but - "Once I started I couldn't put it down!" There are very few works of non-fiction I can say that about but this is certainly one of them. Actually it is so far the only one. I feel like Philippa Gamse enlightened me completely on the power of the website. I will never visit nor view a website the same way again. Her format and presentation were straight forward and I could "get it" with each rule in just a couple of pages. The explanations were to the point and clear, easy to understand with an anecdote to illustrate the rule as well. Thanks, Philippa. You made my day. Our website will never be the same.
Actionable, Understandable, Insightful, Succinct Guide to the Web and Social Media
Many of us are doing our best to navigate within the place that is where today's action is. We stumble and course correct because we hear so much that's confusing and contradictory. Finally someone makes sense and provides clear practical advice about how to think about each of the new sacred cows and how to engage in a useful strategy. The book asks the right questioins and points at the right answers. Thank you Philippa!
Philippa's new book is absolutely essential in today's world of technology-driven transformation. You can't help but find actionable ideas to grow your business. Buy it, Read it, Use it!
This book is for nonprofits Too!
I've been running nonprofits for thirty years and, let me tell you, Philippa Gamse's sound, relevant advice for a successful web presence and social media that work is as valuable in our world as it is for for-profit businesses. Maybe more so, since our products are often ideas and causes and "selling" them absolutely demands creating the kind of personal links Gamse stresses -- in addition to all the street-smart and strategic elements her book handles so well.
This is the clearest, most down-to-earth guide that I have ever seen. At last - something that is highly action-able for anyone. I love the business application and the wonderful tips and ideas. Bravo Philippa!
This book provides the reader with highly practical and usable tips. The author knows her subject and makes the points come alive with numerous relevant examples. I am using 42 Rules for my next website launch and am already saving time and resources. Thank you Phillipa Gamse!
Always something valuable to learn
I don't have time to master everything I need to know to keep up and be effective. I found 42 Rules for a Web Presence That Wins a perfect resource for helping me to stay current and incrementally improve my web presence. The content was relevant and immediately implementable. I am so grateful for the sound recommendations.
Philippa Gamse hits home run with new book!
42 Rules is a real winner! I've been waiting for a book like this that really makes strategy and implementation doable for mere mortals. It also reminds us that our websites are a work in progress. Gamse is well known for her work in website strategy. Her vast experience working with Fortune 500 as well as smaller businesses has enabled her to write a clear, concise and fascinating book. I consider this to be a "primer" on websites!
I have been postponing the inevitable: Wading into the deep end of social media - until now. Philippa Gamse's "42 Rules" comes just in time to help me get over such obstacles as confusion, fear and frustration as they affect web development. I find, in the pages of her book, kindred spirits in all forms. And they are helping me move ahead. 42 Rules is really a stress-reduction manual for the web- and social media-challenged. Read it knowing that, when you're done, you will be able to make the right online choices for the right reasons.
web presence is an art form and fun
Philippa lives and breathes this topic and it shows up all over the book. You would have to work hard not to find all kinds of practical tips in this fine book. One feels like she could have had 84 rules, not 42. And her best impact, creating the mindset that makes the tips feel right.
Philippa Gamse is a real expert. I love experts. They are individuals who are so passionate about their chosen topic that they spend more time researching, thinking about, talking about and breaking new ground than those of us who benefit from their passion. The other characteristic of those of us who are not experts is that we don't have the time to wade through massive amounts of information on the topic. Gamse has condensed a wealth of knowledge into a format that the busiest of us can access. Thank you, thank you, thank you.
Share your thoughts with other customers
Create your own review
Create your own review